Ideation Stage
Startup Accelerator Program
Designed for early-stage founders looking to structure their idea, build an MVP, and acquire their first clients with expert support.
Learn moreWe partner with high-potential founders to build, scale, and institutionalize companies shaping the future of key industries across Africa and beyond.
Backed by Al Mada · Supporting high-impact founders across Africa
A structured accelerator designed to support founders at every stage, from early validation to scalable growth. Access the guidance, resources, and network needed to move forward with clarity.
See program overviewDesigned for early-stage founders looking to structure their idea, build an MVP, and acquire their first clients with expert support.
Learn moreFor growth-stage startups ready to validate their solution with business experts, sign commercial contracts, and accelerate their development.
Learn moreAn open space of events, masterclasses, and connections for the entire entrepreneurial ecosystem founders, investors and partners
Learn moreA flagship summit bringing together founders, operators, and investors to explore growth, resilience, and long-term value creation.
ConferenceA practical session on leveraging data and analytics to drive smarter marketing strategies and measurable business impact.
WorkshopA focused discussion on building scalable and resilient tech products from early-stage MVP to growth-ready infrastructure.
TalkA webinar exploring personal growth, leadership mindset, and the role of self-investment in entrepreneurial success.
WebinarTop accelerator cohorts pitch to a panel of investors and operators. Awards for best traction, best product, and best team.

“We Had No Clear Direction at First”


“This Changed How We Think About Growth”


“Our Biggest Mistake Early On”


“What I Wish I Knew Before Starting”


“We had no clear direction at first. The program gave us a framework, a network, and the confidence to move forward”


“his completely changed how we think about growth. We stopped guessing and started building with purpose, and There was a specific moment when everything clicked. The program created the conditions for that moment to happen. ”


“Our biggest mistake was waiting too long to apply. The support we got in the first 4 weeks was worth months of trial and error.”


Positive Link is a curated network connecting selected startups with Al Mada Group subsidiaries. Not a directory — a bridge. Built for real collaboration, concrete POCs, and long-term partnerships between innovative startups and established industry leaders.
+192 startups already in the network
Get in front of the decision-makers inside Al Mada Group and its subsidiaries.
Get in front of the decision-makers inside Al Mada Group and its subsidiaries.
Join a recognized ecosystem of vetted, high-potential startups selected by the Startup Accelerator.
“Every industry leader was once just a founder with a question and nowhere to go.”



