Architecting the next generation of global industry leaders.

We partner with high-potential founders to build, scale, and institutionalize companies shaping the future of key industries across Africa and beyond.

Backed by Al Mada · Supporting high-impact founders across Africa

  • 500+Startups Accelerated
  • $1.2BFollow-on Funding
  • 45Global Exits
  • 200+World-class Mentors

Three programs.
Designed for long-term growth.

A structured accelerator designed to support founders at every stage, from early validation to scalable growth. Access the guidance, resources, and network needed to move forward with clarity.

See program overview
  • Ideation Stage

    Startup Accelerator Program

    Designed for early-stage founders looking to structure their idea, build an MVP, and acquire their first clients with expert support.

    Learn more
    Application Period
    15 May 2026 → 30 June 2026
  • Early Stage

    Startup Accelerator Link

    For growth-stage startups ready to validate their solution with business experts, sign commercial contracts, and accelerate their development.

    Learn more
    Application Period
    15 May 2026 → 30 June 2026
  • Acceleration

    Startup Accelerator HUB

    An open space of events, masterclasses, and connections for the entire entrepreneurial ecosystem founders, investors and partners

    Learn more
    Target audience
    Startups · Investors · Partners · Experts

Events & insights.

28November

Lifeline Conference 2025

A flagship summit bringing together founders, operators, and investors to explore growth, resilience, and long-term value creation.

Lifeline Conference 2025Conference
30November

Marketing Analytics Workshop

A practical session on leveraging data and analytics to drive smarter marketing strategies and measurable business impact.

Marketing Analytics WorkshopWorkshop
07October

From MVP to Scale

A focused discussion on building scalable and resilient tech products from early-stage MVP to growth-ready infrastructure.

From MVP to ScaleTalk
16March

Invest in You

A webinar exploring personal growth, leadership mindset, and the role of self-investment in entrepreneurial success.

Invest in YouWebinar
12June

Pitch Contest & Award Ceremony

Top accelerator cohorts pitch to a panel of investors and operators. Awards for best traction, best product, and best team.

Pitch Contest & Award CeremonyConference

Founder Insights.

Youcef Rahmani

“We Had No Clear Direction at First”

Youcef Rahmani
Co-Founder & COO
TOUMAÏ logo
Liam Bennett

“This Changed How We Think About Growth”

Liam Bennett
VP of Marketing
stability ai logo
Sophia Nguyen

“Our Biggest Mistake Early On”

Sophia Nguyen
Co-Founder & CEO
NovelAI logo
Mehdi Bensalem

“What I Wish I Knew Before Starting”

Mehdi Bensalem
Chief of staff
CapCut logo

What founders say

deliveroo logo

“We had no clear direction at first. The program gave us a framework, a network, and the confidence to move forward”

Ethan Carter
Ethan Carter
Founder & COO
talabat logo

“his completely changed how we think about growth. We stopped guessing and started building with purpose, and There was a specific moment when everything clicked. The program created the conditions for that moment to happen. ”

Liam Bennett
Liam Bennett
Founder & CTO
stability logo

“Our biggest mistake was waiting too long to apply. The support we got in the first 4 weeks was worth months of trial and error.”

Mehdi Bensalem
Mehdi Bensalem
Founder & COO
Positive Link by La Fondation Al Mada

Where startups meet the corporations that matter.

Positive Link is a curated network connecting selected startups with Al Mada Group subsidiaries. Not a directory — a bridge. Built for real collaboration, concrete POCs, and long-term partnerships between innovative startups and established industry leaders.

+192 startups already in the network

  • Visibility

    Get in front of the decision-makers inside Al Mada Group and its subsidiaries.

  • Collaboration

    Get in front of the decision-makers inside Al Mada Group and its subsidiaries.

  • Network

    Join a recognized ecosystem of vetted, high-potential startups selected by the Startup Accelerator.

The founders who will define tomorrow's industries are building today.

“Every industry leader was once just a founder with a question and nowhere to go.”

Founders presenting on stage at a craft event.
Panel discussion at Instituto Cordial with attendees seated in front of the stage.
Pitch Contest & Award Ceremony stage with panel of founders.
Speaker on stage at a regulating authenticity session.