What's inside.
This template covers the 10 slides every serious pitch deck needs. No fluff, no filler — just the structure that works.
- 01Problem What you are solving. Who has it. Why it matters now.
- 02Solution What you built. How it works. Why it is meaningfully better.
- 03Market TAM, SAM, SOM. Sized with real data, not optimistic assumptions.
- 04Product Screenshots, demo flow, or key features. Show don't tell.
- 05Business Model How you make money. Pricing logic, margins, and revenue streams.
- 06Traction What you have already proven. Revenue, users, partnerships, pilots.
- 07Go-to-Market How you acquire customers. Channels, cost, and scalability.
- 08Competition Who else is solving this. Your positioning and defensibility.
- 09Team Who you are and why you are the right people to solve this problem.
- 10The Ask How much you are raising, what you will use it for, and what it unlocks.
Who this is for.
Whether you are preparing for your first investor conversation or applying to a program, this template gives you a structure that works at any early stage. It has been used and refined across multiple Al Mada cohorts — by founders who went on to raise from institutional investors across Africa and beyond.
How to use it.
Download the file in the format that works best for you. Open it, replace the placeholder content with your own, and follow the guidance notes included on each slide. Do not try to use every slide — adapt the structure to your story. A great 8-slide deck beats a bloated 20-slide one every time.
If you need help building your deck, attend one of our workshops or reach out through the contact form.
